A twofer today. Not so much papers, more pamphlets.
The first, from the World Travel and Tourism Council, highlights how important to the Chinese economy tourism is. They estimate by 2025 3% of China’s workforce will be employed in the travel and tourism business and that it could account for 10% of GDP at that time.
You’ll find that work, with a lot of other useful numbers, at this link China Travel and Tourism Report
The second piece is a report coordinated by the same folk who claim to have started the original ‘China’s Richest’ list, Hurun Report. This is a fun romp through what China’s mega rich (defined as a net worth in excess of Rmb10m) expect from their travel experiences, where they want to go next (the poles are popular it seems?!), what they like to photograph, the hotels they like (but where they actually stay), how much they drop on average on each trip and so on.
You’ll find this one at this link The Chinese Luxury Traveler
As you’ll no doubt surmise I’ve been looking at the China tourism and travel dynamic a little more closely this week (better than vexing about soggy markets). I have though failed to find any stock magic associated with the theme. Thing is, this dynamic isn’t new news; moreover, data is pretty available and so the level of ignorance on the subject must, I presume, be low?
As a rule potential returns exist in proportion to the level of ignorance associated either with a stock specifically or its industry in general. Who doesn’t know the China travel and tourism industry is growing like a weed? Who doesn’t know all the industry numbers are big and getting bigger? Who, finally, has failed to spot the army of new Chinese travelers visible all over the world? Not many investors I’d wager? So, where could the un-turned stone’s be in this space when the dynamic is so visible and such reliable data is available?
If you think you know don’t hesitate to drop me a line with suggestions.
Happy Sunday